Late nights abound as I continue working on a small series of paintings that I'm happy to be creating. I find that when I'm focused on painting, I don't have many compelling things to say here at Coyote. I'm in lost in the zone. That being said, I've been feeling rather clever lately about filling those gaps with interviews and giveaways. I need a wee break and you get treats. Everyone wins!
I'm so beside myself about introducing you to gorgeous Heather Sadler of La Bella Caramella! She has graciously answered some invasive questions of mine, and, by her own suggestion, agreed to ship a mixed pound of her AMAZING sea salted caramels to the winner of this giveaway! Thank you, Heather! (Check out her Facebook page and enter to win a half pound there, too-woot!)
As per usual, leave a comment on this post and we'll draw a lucky number on Monday.
Good luck!
How did you begin the business of being a confectioner?
It actually happened by mistake. My Mom has always been a huge
influence. She has cooked meals and baked from scratch her whole life.
I grew up where my Mom was always in the kitchen and cooking all day
for our family was "normal". I myself have 3 children and I find
complete and utter joy in making things from my own two hands for
them. I also do the same for my pups :) I love making things for gifts
and love to bring something I made whenever I visit family and
friends. My caramels happened on an accident, I completely altered a
recipe I had to fit what ingredients I had in my pantry and crossed my
fingers and hoped it would turn out...but if it didn't it was fun
trying. I was shocked when I brought them to my Mom and she claimed
they were the absolute best caramels she had ever had! I decided to
give them as gifts for the holidays and in turn got bombarded with
people begging for more :)
What's it like running a home business with children underfoot?
It is a little difficult at times. Especially during the summer when
the kids are home from school. My mom is a HUGE help in that aspect.
And my husband is wonderful when he gets home from work if I have to
go and work on orders. My kids are great with helping out whenever
needed and love to help watch their younger sister when mommy has to
work on her "caramel stuff".
Are the kids your taste testers and chief feedback providers?
My kids are my biggest fans. I am so lucky to be able to do product
development with them around, who else will tell you exactly like it
is! My husband is a great help too, and I have plenty of neighbors
that have deemed themselves my official guinea pigs. The best part is
the feedback from complete strangers though, Etsy is wonderful in
connecting the buyers with the sellers.
How long have you been operating La Bella Caramella? I officially sold my first box of caramels in October of 2008, but have been making
treats and candies for as long as I can remember.
And what has your response been to designer treats since the economic downturn?
I came into business later than most that have taken a hit due to the
economy, so I have not much to compare to. I have heard from a lot of
other business that they have felt an impact. I myself have been
amazed with my continued sales and all my return customers. I am
blessed to be able to make my hobby into a career.
Was being featured in Etsy's Treasury as helpful as you thought it would be?
The treasury has been an awesome tool for us Etsians. I have been
featured in several and made it to the front page on quite a few
occasions. It absolutely boosts traffic to my store, and has helped me
in so many ways!
What is your mantra while at work?
"You get what you give". I put work, creativity and love into my
business and I believe that I have gotten more than I could ever ask
for in return. I have met so many wonderfully creative, inspiring
people along the way that makes my little hobby so worth while! I
have been so happy with where I am at and what has come my way.
Her "little hobby" is going to make my dentist a lot of money. Thai Coconut and Lemongrass? Heather, you're killing me. Pray she includes Almond Cardamom in your package, people. Cardamom has never felt so proud.
